Here, to give them a little inspiration for their future shows, we’ve rounded up a few of the times plus-size models have stormed runways around the world. Though the numbers of plus-size models on the runway for the AW20 season were lower than they have been for some time ( le sigh) with just 46 models cast in New York, London, Milan, and Paris, a number of fashion’s biggest houses, including Fendi and Chanel, enlisted larger models to join their line-ups, proving that, albeit incredibly slowly, the mainstream tide may finally be changing. Until recently, Jacquemus’ runways and campaigns were devoid of anyone above a sample size: given ‘plus-size’ model and former Dazed 100er Jill Kortleve’s appearance at his AW20 show, and Ferreira’s starring role in his SS20 photo series, could the tide finally be turning at Simon’s eponymous label? What’s perhaps most exciting about the campaign, though, is Ferreira’s inclusion. They were, as Simon himself might say, trop jolie. Shot in isolation via FaceTime, the images saw Bella Hadid and Euphoria’s Barbie Ferreira take centre stage for SS20, wearing a series of the joyful designer’s signature straw hats, sexy crop-tops, and strategically placed beach bags. And so does consumer behavior at the cash register.Last week, Simon Porte Jacquemus brought a little sunshine into our lives – but then, what’s new? – when he dropped images from his latest campaign. ![]() Product reviews, feedback, tweets, comments, photos, and blog posts all contribute to a brand’s success. (Disclosure: ELOQUII is among the brands for whom I do consulting work.) True variety, whether that be more trend-driven styles, better fit, higher quality fabrics, model selection, or extended sizes, will come from the accumulation of our choices. When The Limited shuttered ELOQUII due to a lack of resources, passionate team members used the community’s outcry as validation of what they already knew – that women want quality, current fashion at any size – and independently revived the brand. Aimee Cheshire, co-founder of Hey Gorgeous, an online retailer that carries established and independent fashion sizes 8 and up, shared, “The difference will be seen immediately when the plus consumer breaks the cycle and starts to take risks buying beautiful, high-quality pieces that she is proud to wear.”Īs brands continue to tune into plus-size consumer feedback and behavior, we as a community must acknowledge that every interaction we have carries a responsibility. ![]() The success, perceived or otherwise, of these collaborations is invigorating and inviting.īut real change for plus-size fashion will come when customers make more conscious purchasing decisions. Partnerships like these raise the profile of plus in the wider fashion industry while utilizing a brand’s established fit, patterns, and silhouettes. However, when casting director Julia Asaro came to cast the collection from Milanese leading. ![]() Although the perception of fashion traditionally has been that plus-size women are not desirable customers, Lane Bryant is stirring up the industry, collaborating with Isabel Toledo, Sophie Theallet, and most recently Lela Rose. For his fall 2022 show in Milan, Luchino Magliano designed three plus-size looks for the runway. Plus-size blogger Chastity Garner recently revived a movement to pressure Target into extending the sizes of their designer collaborations on the heels of Melissa McCarthy’s claim that she was unable to find fashion designers willing to create gowns for her red carpet appearances. ![]() As essential as clothing is to our lives, fashion is first and foremost a business. For example, brands frequently reshoot a slow-selling item on a “higher converting” model (to use the industry term for earning potential) to move inventory. And retailers are going to continue to create online shopping experiences that lead to higher sales. This was not an isolated incident industry friends shared similar anecdotes about brand after brand. The size 8 model translated into more sales nearly every time, even as customers demanded on social media that the brand use plus-size women in their product photography. Naturally consumer behavior informs retailer decisions, but the most perplexing insight of my career was when a plus-size retailer tested shoppers, showing the same styles on size 8 and 14 models, each to a different customer segment.
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